Attract the right tribe with your viBE

Brand Strategy for Content Creators seeking growth.
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Richard Celis in Blue Jacket


Your Message


Your Tribe


Your Legacy


Do you struggle with

Capturing the soul of your brand?
Focusing on the right tribe?
Getting exposure in a saturated market?
Not knowing where to begin?
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Build Your Confidence, Focus Your Goals

Brand Balance

Just as you would survey a landscape for the perfect shot, this audit gives us sense of “what we have to work with.”

Brand Soul

You must form a clear picture of who you are if you wish to transmit an idea successfully. Enter “The Brand Soul.”

Brand Focus

With the Brand Soul we focus on the internal, with the Focus workshops it’s all about the external.

Full Frame

This full package of intensive collaborative workshops focus on humanizing your brand, getting clear about who your ideal tribe and rivals are, working out your core messaging and creating a brand story.
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Some of Our Friends

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What people Say


What I took away from Richards Brand Strategy Program is clarity. He’s a master at bringing clarity into the chaos. Working with Richard was not only about connecting to my ideal tribe as a brand. It’s about leaving a legacy. Transforming from working inside your own business, to working ON your own business. Creating a system that works without you. If you like being facilitated in a way that makes you reveal the truth for yourself, this is for you.


Tom Aris
Founder & Video Guy - ARIS Media
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It's simple

1: Let's Chat

Book a zoom call to begin our journey together

2: Uncover YOur Obstacles

Discover the challenges you face to form a solid plan of action.

3: Blaze a Path to Success

See your confidence and your business grow.
let's begin



Brand balance

Identify core obstacles.
starting at


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  • Brand examination
  • Tribe Review
  • Position Study


Breathe life into your brand
starting at


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  • Purpose
  • Mission
  • Vision
  • Culture


Discover your ideal audience.
starting at


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  • Positioning
  • Tribe Alignment
  • User Journey
  • Rival Research
  • Differentiator


The full picture to take you to the next level.
starting at


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  • Brand Balance
  • Brand Soul
  • Brand Focus
  • Core Messaging
  • Brand Story

You Are Not Alone

My passion for video lays beyond cameras, editing, lenses and storytelling. I worked in all departments of the industry which gave me insecurity therefore I understand the pain around the imposter syndrome. For a long time I didn’t believe I was worthy to charge a lot of money for something I loved doing.

I know how it feels to cut my prices to keep clients but struggle making a living. Not to mention the fear of rejection and the lack of confidence from not having any plans or systems in place to streamline the business.

I’ve been there.

Having a Brand Soul Strategy gives you the edge to jump cut your imposter syndrome to scale your business with confidence.

I am grateful to help guide videographers like you every step of the way of your story while having fun in the process.
begin your journey
Richard Celis in Blue Jacket
Find Your Alignment