Comfort without compromise
This was a spec group project which we were tasked with rebranding Campbells Soup. We created a disruptive product to better serve their core customer Tribe. Also made Brand video to reflect the new direction of the rebrand.
Disrupting the bookstore industry
Spellbound is a digital bookstore for young readers which uses augmented reality technology to create an immersive experience to encourage reading.
To create a brand which will disrupt the bookstore industry by redefining the category.