Campbell’s Soup Loop

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CAMPBELL'S SOUP

Comfort without compromise

This was a spec group project which we were tasked with rebranding Campbells Soup. We created a disruptive product to better serve their core customer Tribe. Also made Brand video to reflect the new direction of the rebrand.

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Spellbound

Spellbound Cover

SPELLBOUND

Disrupting the bookstore industry

Spellbound is a digital bookstore for young readers which uses augmented reality technology to create an immersive experience to encourage reading.

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goal

To create a brand which will disrupt the bookstore industry by redefining the category.