HI, I'm Richard

Originally from San Francisco, Richard Celis has always had a passion for connecting with people from all walks of life. At a young age he found tremendous value in spending time with unique communities developing a love and understanding for all types of people. His warm welcoming personality allowed him to connect with everyone he met. As a young adult, his affinity for connecting with different communities expanded which led him to pursuing his dreams doing video production in sunny Los Angeles.

Although alone in a new city, Richard ventured on to make the most out of his experience. He saw the wonderful potential of this new adventure and developed a mixture of self-sufficiency and interdependence as he found belonging and acceptance from a wide range of underground cultures that inhabit LA. His experiences led him to a deeper passion for community, culture and new relationships and he learned that a life can be well-lived through perseverance, persistence, and camaraderie.

Having chased his passion over the decades from San Francisco to Los Angeles and back, the world began to change. As the world evolved, so did his passion. COVID decimated his endeavours in video production, but this is not a sad story. Richard saw this as an opportunity to self-reflect which opened his eyes to the realization that his work was no longer fulfilling, he felt something was missing. This led him to take his first step down a new path in Brand Strategy.

On his “Why Discovery” journey, he found his core values: Improvement, fun, generosity, community and collaboration. This led him to align his work with his belief system in giving back more than you receive, pursuing to be better tomorrow than you are today, sharing and welcoming others so they feel right at home, and making sure that playful fulfillment is at the center of everything you do.

Brand Strategy enabled him to align his purpose with his creative mind and energies, empowering him to find that “lust for life” feeling again. He finds fulfillment in doing what he loves most; helping people build self-awareness of their obstacles in life.

As a life-long learner, he pushes boundaries and challenges limits. Diving head first and devouring as much knowledge as he could about Brand Strategy, the more he learned the more he loved sharing his findings with others. He created a strategy study group that was originally intended to be a platform for others to share information but has now become a community of creatives and strategists full of support and creating deeper relationships.


The best friend you never knew

Since then, Richard has become a facilitator for other strategists and continually hosts weekly Zoom meetings to discuss, teach, and lead strategy sessions.

After many discussions and experimenting with different techniques, Richard learned that “Brand Strategy” at its core, is about making human connections to abstract concepts by humanizing them. This played right into his passions. A golden alignment had taken place with his core purpose of cultivating relationships so that people know they are not alone.

Richard’s new mission is to help other creatives on their journey to self-awareness with an emphasis on discovering their true identity and unique voice. As with his life experiences, Richard believes in facilitating trust and creating deep relationships with people to help guide them in reshaping their future the way he has done his. His aspirations are to become your “oldest friend you never knew” and it is his pleasure to be with you every step of the way. All while having fun in the process.

Now, as Richard would put it… “Did we just become Best Friends?”